Innate creates clean design for active lives in keeping with our design philosophy of Leaner, Cleaner, Greener. Like you, we cherish the world around us, so it’s only natural that we’re eager to help preserve it. The logical starting point is to measure our ecological footprint, or the total impact our activities have on the Earth.

A valid footprint measurement is a kind of ecological balance sheet, an indicator of our ecological morality. By tracking how it changes over time, we can see whether we’re regressing or progressing. Like any balance sheet, to be really meaningful, a footprint measurement must encompass the entire picture, not just one’s local activities.

So, given the thousands of factors that make up Innate’s ecological footprint, from the extraction of raw materials, to their processing and the transport of finished products, how do we measure it in a meaningful, verifiable way? After much searching for a credible process, we’ve embraced the Higg Index.


The Higg Index


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The Higg Index is an initiative of the Sustainable Apparel Coalition. They are a group of leading apparel and footwear brands, retailers, manufacturers, with input from non-governmental organizations, academic experts and the U.S. Environmental Protection Agency. The index covers a product’s entire life cycle, from raw materials to what happens at the end of its useful life.

The Higg Index is simply one of the tools we use to implement our design philosophy of Leaner, Cleaner, Greener (Others include using repurposed and recycled materials, using virgin materials produced in environmentally managed facilities etc.). However, it’s a critical one. By helping us gather and measure key data, it lets us take ownership of our challenges and provides a baseline for continuous improvement.


Materials Innovation


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Our mission is to create clean designs for active lives while reducing our ecological footprint in our design philosophy of Leaner, Cleaner, Greener. One important way we live up to our design philosophy is through the choices we make in materials. By using repurposed and recycled materials or virgin materials produced in environmentally managed facilities, we achieve a clear, measurable reduction in the ecological impact of our manufacturing.



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Left: Best practices dyeing facility used for a range of Innate components.

Right: Scrap fabric previously incinerated for power generation now used in our Portal, Caravan and Meta Air products. This results in a significant footprint reduction.


Design Innovation

Innate products are distinguished by clean design. They’re made to integrate seamlessly into active lives and accompany you as you pursue your dreams and passions.

Our design team creates solutions to the limitations of existing products by carefully rethinking every detail and adding proprietary features. The traditionally bulky RFID-blocking wallet is slimmed down with radio frequency welding and direct lamination technology. A modular pole lets an umbrella go from rain-swept sidewalks to sunny beaches. With a heat-resistant silicone lip around its bowl, even the simple spoon becomes a more comfortable and effective tool for active living.


Selection and Testing



Selecting materials and assembly processes for Innate products is a balancing act. A clean design made with materials that meet environmental health criteria is critical. However, it’s equally important to ensure that the materials are durable and perform well. The construction needs to allow easy disassembly for recycling at the end of the product’s useful life. At Innate, the art of choosing materials and construction processes is evolutionary. We’re on a constant quest for higher performance and lower ecological footprint.

We ensure our chosen materials meet our selected criteria by having them independently tested to the appropriate international standards. We back this up with our chain-of-custody materials tracking processes. For example, our food and drink containers are subject to a raw materials internal testing and tracking process, and tested by SGS, an independent company, to US CPSIA, FDA, California Prop 65, European Norm and Canada CCPSA standards.

Our testing regimes are based on AQL (Acceptable Quality Level) tools. AQL uses statistics to determine how many items must be tested (the sample size) for a given batch quantity in order to generate dependable data about the entire batch. Quality assurance staff then test random samples of raw materials using machines such as a spectrometer, which determines the exact composition of metal alloys. This ensures that the material will have the precise performance characteristics needed for the product’s intended application.

In the final analysis, you are our most important tester. If our products exhibit design that delights you in daily use and quality that exceeds your expectations, we’ve succeeded.