Innate joins the Conservation Alliance

Published: 2012-01-13

We were wrong. In 2009 the Innate team made the tough call to pass on joining the Conservation Alliance, and instead invest extra funds into developing materials and processes that would minimize our ecological footprint to support our philosophy of Leaner Cleaner Greener.

Outside Magazine Online Loves the New Innate Trad Flask

Outside Magazine,

Published: 2011-10-04

After a long trek, a chilly ski tour or just while sitting around the campfire with friends, most of us like to imbibe in a nip of whiskey here or there. Maybe it's the Canadian in us, but we're psyched about our new Trad Flask, and so are our friends at Outside Magazine. Here's what they had to say in a review last month:

Backcountry Skiing Canada Recommends Innate Gear to Stay Organized in the Backcountry

Backcountry Skiing Canada,

Published: 2011-10-04

As we dip into the last days of summer, a chill has crept into the air, leaving us with dreams of fresh powder and dawn patrols... Our pre-season stoke was only amplified with a recent review from Backcountry Skiing Canada.

Summit for Someone: Live Your Dreams While Making A Difference for Urban Youth

Published: 2011-10-04

Innate is a proud sponsor of Big City Mountaineers, an organization that mentors under-resourced urban teens through transformative outdoor experiences to enrich lives, broaden horizons and instill critical life skills.

Whistler Longboard Festival

Published: 2011-05-28

We are pleased to support The Whistler Longboard Festival, the organisiers approached us to provide water bottles to contestants which will be refillable on site as part of their ongoing commitment to lead by example in the push to reduce single-use water bottles at events which can generate a lot of unneeded waste.

New FDM machine

Innate,

Published: 2011-04-14

A holy grail of Design is turning a light bulb idea into an elegant functional object; being able to make prototypes quickly and critique them is a critical part of this process. We just took a big step forward with the purchase of an FDM machine.

How Green Is My Bottle?

DANIEL GOLEMAN and GREGORY NORRIS, New York Times

Published: 2011-02-24

Earth Day is this Wednesday, and all things “green” will be celebrated. But it’s worth asking: how environmentally friendly are “green” products, really? Consider, for example, this paragon of eco-virtue: the stainless steel water bottle that lets us hydrate without discarding endless plastic bottles. Using a method called life cycle assessment, we have evaluated the environmental and health impact of a stainless steel thermos — from the extraction and processing of its ingredients, to its manufacture, distribution, use and final disposal. There were some surprises. What we think of as “green” turns out to be less so (and, yes, sometimes more so) than we assume.

Where Does That Starbucks Cup Go?

LESLIE KAUFMAN, NYTimes.com

Published: 2010-11-30

When folks ask you why you're packing a re-usable mug or cup like the doppio tumbler when its SO much easier to just blast through another disposable cup (and yes, we aren't without sin in this department), you can gently point them to this interesting article and the standout number of 200 Billion disposable, not so recyclable paper coffee cups consumed each year in North America.

The Third Annual Yangshuo Climbing Festival

Published: 2010-11-17

We want to thank the 550 people who joined us for this year's Yangshuo Climbing Festival.

Update on BPA:
Canada Declares BPA, a Chemical in Plastics, to Be Toxic

Ian Austen,

Published: 2010-10-14

OTTAWA — The government of Canada formally declared bisphenol A, a chemical widely used to create clear, hard plastics, as well as food can liners, to be a toxic substance on Wednesday.

The Clean Bin Project

Published: 2010-05-28

We've recently featured The Clean Bin Project on our face book page. This is a fun indie documentary about a regular couple Jen and Grant and their quest to answer the question "is it possible to live completely waste free?"

Having Trouble Waiting For Spring?

Published: 2010-05-12

Spring has been a bit late coming in our part of the world but this has made for fabulous spring skiing along with great picnics when the sun does shine. The MC2 in action near Revelstoke. Where has your Innate gear taken you?

Earth Day
Action vs Education

Published: 2010-04-16

Action vs Education which comes first? What is Innate doing?
April 22 is the 40th Anniversary of Earth Day; the focus is helping individuals, corporations and governments to join together and create a global green economy. http://earthday.org/node/418. Earth Day Network has an award-winning Educators' Network...! Here, you will find over 300 standard-based lessons, school greening tips, grants for teachers and more! http://earthday.org/education.

Welcome to the Innate Blog!

The Innate team,

Published: 2010-03-31

Welcome to the Innate blog, the place where we'll be posting about what our team and people who inspire us are doing, around initiatives that are true to the Innate mantra of “Your Planet, Your Choices, Your Gear.”

A nihilist friend of ours said "talk minus action equals nothing"; we strive to avoid this trap by sweating the details in our products and business operations where have direct control and the Innate blog is one way we can share our experiences and learning from other folks, like you!

Innate closing the loop in Europe.

Bruno Demuynck,

Published: 2010-03-17

Last summer I met Greg Foweraker, Innate’s CEO, at the Outdoor show in Germany and over a great dinner we talked about form follows function design philosophy and the challenges and commitments for brands when producing gear from environmentally progressive materials. I recall driving to my hotel after dinner interested in exploring a collaboration with Innate, but at the same time wanting to push them to do more work on "closing the loop" at the end of the useful life of their products. Over the years I have become very passionate about closed loop products and I truly enjoy encouraging/pushing brands to improve their sustainability with a carbon footprint sensibility in mind.