The Clean Bin Project

Published: 2010-05-28

We've recently featured The Clean Bin Project on our face book page. This is a fun indie documentary about a regular couple Jen and Grant and their quest to answer the question "is it possible to live completely waste free?"

Having Trouble Waiting For Spring?

Published: 2010-05-12

Spring has been a bit late coming in our part of the world but this has made for fabulous spring skiing along with great picnics when the sun does shine. The MC2 in action near Revelstoke. Where has your Innate gear taken you?

Earth Day
Action vs Education

Published: 2010-04-16

Action vs Education which comes first? What is Innate doing?
April 22 is the 40th Anniversary of Earth Day; the focus is helping individuals, corporations and governments to join together and create a global green economy. http://earthday.org/node/418. Earth Day Network has an award-winning Educators' Network...! Here, you will find over 300 standard-based lessons, school greening tips, grants for teachers and more! http://earthday.org/education.

Welcome to the Innate Blog!

The Innate team,

Published: 2010-03-31

Welcome to the Innate blog, the place where we'll be posting about what our team and people who inspire us are doing, around initiatives that are true to the Innate mantra of “Your Planet, Your Choices, Your Gear.”

A nihilist friend of ours said "talk minus action equals nothing"; we strive to avoid this trap by sweating the details in our products and business operations where have direct control and the Innate blog is one way we can share our experiences and learning from other folks, like you!

Innate closing the loop in Europe.

Bruno Demuynck,

Published: 2010-03-17

Last summer I met Greg Foweraker, Innate’s CEO, at the Outdoor show in Germany and over a great dinner we talked about form follows function design philosophy and the challenges and commitments for brands when producing gear from environmentally progressive materials. I recall driving to my hotel after dinner interested in exploring a collaboration with Innate, but at the same time wanting to push them to do more work on "closing the loop" at the end of the useful life of their products. Over the years I have become very passionate about closed loop products and I truly enjoy encouraging/pushing brands to improve their sustainability with a carbon footprint sensibility in mind.